Website redesign is one of the fastest growing fields in the website design industry. Re redesigning your website not only changes its look and functionality but also increases your traffic and visibility. There are many reasons to consider a website redesign.
Website redesigning is often called information architecture. It involves creating a website that will satisfy its users and provide what it was designed to do. Web design encompasses a variety of disciplines and skills in the creation and management of websites. The various disciplines of website design include user experience design, visual information architecture, usability and web standards research, user information modeling, content management, user experience administration, and technical discipline design. These are just to name a few.
User experience involves thinking about what users will find when they visit your website and navigating your site. This can be difficult, particularly if you have a large number of pages. Your goal in website redesign should be to improve the user experience by making it easy to use and understand your site. Your first goal should be to improve your site’s user experience and this requires giving your website a clean design with simple navigation and good usability.
In usability, you need to think about how users will utilize your website to find what they are looking for. The goal in website redesign should be to enhance usability by building better usability and reducing or eliminating usability issues. For example, you might want to improve your website redesign by removing the “sea-leg” step or moving it to a new home page. When you improve usability you increase the chance that your site will be visited and your SEO campaign will be more successful.
User testing can determine whether or not a website redesign is going to enhance the user experience and improve usability. It would help in determining the website’s usability, color scheme and graphics, etc. By beta testing your website you can determine how users would navigate your site in different situations and would help in improving your website’s usability. Beta testing your website is more effective than trying it live, because you could change things to see if the site still works well without changing everything on it.
Conversions are the number of visitors that actually land on your website. With website redesign your conversions could go up or down. The reason for this is that some websites have better conversion rates than others. The key in improving website conversion is in designing your website well. Improving conversions would help improve your website’s performance and your SEO campaign.
Once you have your website redesign project done, you need to track your website performance to know if your website redesign project has been successful. You can do this by creating Google Analytics account and then customize it to fit your website redesign project. You can use the Google Analytics URL link to track your website redesign and know its progress. This is a very good way to test your website redesign project and see whether it’s going well or not.
The final step in website redesign is to create wireframes. Wireframes are basically graphical representations of the website. They help in the process of designing as they allow you to change or add elements to your website quickly. Wireframes also allow you to see how your redesign will look and how user friendly it is. A website redesign can take time therefore it’s important that you get a clear and accurate wireframe so that you don’t have any problems while in the design and development phase.