What does an SEO firm do? Every SEO firm is different, but all worthwhile firms have a single goal: help build your online business. After all, an SEO firm to work is to partner with you to direct targeted traffic, convert leads, lead sales, and so on through appropriate search marketing. But how do you find the right firm for your online business?
There are several ways to judge the worthiness of a search engine optimization company. First, you can ask to see a portfolio. An experienced SEO firm will be happy to show you a portfolio of their previous projects, along with a timeline outlining each project and its progress. This kind of evidence-based decision making is invaluable as it illuminates what you can expect from the firm. A portfolio can also serve as a sort of early bird’s eye view of the off-page and on-page processes that the firm will engage in for your website.
You can also hire an SEO firm directly. If you want a simple, straightforward, and affordable solution to your visibility problems, you should definitely hire an in-house SEO Company team. For many larger businesses like restaurants or retail shops, hiring an entire team dedicated to improving your website is probably the best option. These businesses often have an entire marketing department devoted to improving search engine rankings. Hiring an entire team can give you the kind of leverage needed to bring in targeted leads and convert them into actual sales. But if you want a simpler, cheaper solution, you should definitely consider hiring an SEO freelancer or an external off-page services provider.
Some SEO companies offer “management” and “consulting” services. Management and consultation services include things like helping you develop keyword strategies, helping you decide on a competitive plan, and offering training and guidance. Other services include improving your website’s copy and HTML coding, optimizing your URL structure, testing your site’s search engine optimization, and developing link building strategies.
The most important thing to consider before hiring an SEO agency is whether or not they have a proven track record of providing results. You should always ask questions about their client portfolio and track records to make sure they’re on the right track. You should also ask questions about their level of involvement and the frequency and cost of their services. For example, you shouldn’t hire an SEO agency with a low level of expertise unless you’re really sure they can provide the level of optimization you need.
One way to determine whether or not an SEO firm can be trusted is by checking out their in-depth free audit service. Freelance SEO companies don’t always offer this service. Many don’t even offer it for free! So, it’s up to you to ask them if they have a free audit plan and how they go about maintaining it. If they do offer a free audit, then you’ll want to check out their strategy and overall development methodology.
You should also ask yourself how involved the SEO agency is going to be in helping you achieve your business goals. Are they just going to sit there and wait for you to sign up for their list? Are they going to spend time tracking your progress with their own internal tools and system or are they going to spend a great deal of time helping you get leads? Are they going to write press releases and other marketing materials to market your new company? Once again, this all depends on what your goals are for your company and what they think you should be doing.
When it comes down to it, you simply want an SEO agency that can provide you with someone who knows what they’re doing. You want someone who will be willing to spend the time tracking your progress on a weekly basis so that you’re optimizing your pages the right way to get ranked by the major search engines like Google, MSN, Yahoo and Bing. After all, if you don’t do this then no one will ever find you.