In order to find the best digital marketing agency, first, we must understand “what is digital marketing”, “will digital marketing benefit your business” and answer fully the question “how do I get more leads for my business?” Digital Marketing Agency New York – which should be the purpose of any marketing.
Exactly what is a Digital Marketing Agency?
The dictionary definition of Digital marketing is the marketing of products or services using digital technologies, mainly on the web, but also including mobile phones, display advertising, and any digital medium. So easy to summarise in one sentence, yet it can be a complicated process to get right and to make sure that all your digital marketing is working together, much less silo activities. Okinawa flat belly tonic That’s where the expertise and experience of the very best digital marketing agencies can be hugely beneficial.
Traditional advertising, newspapers and paper directories, such as for example Yellow Pages, are increasingly less effective for businesses. Whilst a few years ago people would visit a computer to search for a product or service, nowadays people are connected to the internet all day long, each day and “live online”. Searching for information, something or service is as simple and quick as searching on a laptop or computer at work or picking right up their mobile telephone or tablet. Digital marketing focuses on getting your information, products and services in front of people when they are looking online. The very best digital agencies understand the buying process of your products and services and ensure that your information is prominent to the possible client at the correct time. In the digital marketing world, the various stages of the buying process i.e. research, consideration and purchase are called “micro-moments” and the most effective digital marketing agency will present the relevant information, goods and services at the targeted amount of time in the buying process.
Whilst some digital marketing agencies will also create and manage traditional advertising or business marketing, such as newspaper advertising, specialist digital marketing agencies will concentrate on online marketing instead of “marketing companies” who commonly concentrate on TV, radio and print marketing.
Regardless if your business is business-to-business (B2B) or business-to-consumer (B2C), digital marketing can be a fast, often instant, and reliable method of getting leads into your organization and driving up revenue. The most effective digital marketing agencies will manage all of the digital advertising based on profits on return (ROI) ensuring the leads generated are in a cost which makes business sense and increases profit levels. Digital marketing will benefit your organization and answers the question “how do you have more leads for my business”?
Digital marketing, sometimes referred to as website marketing, can be broken down into a number of important features and services:
Search engine optimisation, most commonly abbreviated to “SEO”, may be the process of getting the website found on search engines like Google when people create a search relevant to your business, services or products.
Regardless if your website is e-Commerce or selling services it will drive leads and sales into your organization if it is found for the keyphrases people use (also known as “keywords”) to find them in Google.
SEO requires experience and understanding of how Google reads your website. What messages and information you need Google to read for a webpage or website and knowing where to place that information so se’s can find it. An excellent SEO company will have a proven track record of ranking websites high in the search results.
SEO works best when the proven ways of obtaining rankings are applied together with latest trends which are driving traffic. An example of this can be a “near me” phenomenon, which has seen a 150% growth in the last 12 months, where cellular phone users are adding “near me” to their search query i.e. “SEO Company near me”. These customers are looking to buy and buy from a local goods and services supplier.
Although SEO could be a stand-alone service, it is most reliable when combined with PPC, social media and reputation marketing. SEO can be the cornerstone of effective PPC, social media and reputation management campaigns.